What is Isolation Studio?

Like many of you, my girlfriend and I have been stuck in our apartment for the last two weeks as we follow the social distancing guidelines for COVID-19.

And, like you, we’ve found ourselves consuming way more online content than usual. We’re trying to spend less time watching the news, and more time seeking out authentic content that is relevant, thought provoking, educational or entertaining.

Since I have a lot more time on my hands now, I figured I would just create the type of content that we’re currently so desperate to find.

That means transitioning from mostly consuming content — to actually creating content. My medium of choice is going to video, since it’s the absolute best format for conveying complex thoughts/feelings/emotions.

Long story short: I’m creating a daily video log (or “vlog”) where I share my thoughts, feelings and ideas about life after COVID-19

Why I’m Doing This

To be clear, I’m not making these videos to become a YouTuber, or to gain a ton of random followers. I don’t care about any of that. I’m creating this as a video journal detailing my thoughts/feelings on one of the most impactful events in our lives. I also want to share these thoughts with my closest friends, family and community — some of which I may never see again.

From a development standpoint, two additional reasons are:

Some of my client work from 2019 — the pre-COVID era.
  1. Sharpen My Skillset
    I have a lot more time on my hands, since many of my professional video production contracts have been cancelled or postponed. Instead of laying around all day watching Tiger King, I’m going to hone my skills of shooting, editing + sharing time-sensitive content rapidly.
  2. An opportunity to work on some of my biggest shortcomings. I’m a recovering perfectionist. This doesn’t mean I do things perfectly — it means that I often overthink every small detail and paralyze myself from posting or creating ANYTHING. For this to work, I need to be able to shoot and publish interesting content without having much time to polish it. I also hatebeing on camera, so this entire thing is going to be extremely difficult for me.

The Boundaries

  • I’m going to talk about everything. I’ll cover a range of topics that include, but are not limited to, COVID-19. This includes world updates, life updates, things I’m thinking or feeling, ideas about life, family and business. I’m leaving this pretty open.
  • These will be raw and unfiltered. One thing I find fascinating is how my thoughts and feelings are changing with each passing day. One day I’m sad, the next I’m anxious, the next I’m a little angry. I don’t think anyone knows what to feel right now, so I don’t want to water down the authenticity by creating happy-go-lucky videos if that’s not the mood I’m in.
  • These will be low-production quality. Typically for client work I’m using lots of lights, equipment, storyboarding and weeks of prep…. but that’s not necessary here. The message, and the speed that I can upload these videos is way more important. Some will likely be shot on my iPhone.
  • I’m going to respect my limits. I’ve seen content creators burn themselves out by setting unrealistic expectations. If I don’t want to make a video because I’m feeling down or depressed, I’m not going to force myself.

The Call-to-Action

So that’s it. I have no idea what will come of this, but it’ll be an interesting experiment none-the-less. If you’re interested in seeing how this goes, then follow along on YouTube. Any constructive comments/suggestions are welcome.

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Published on
April 1, 2020
from our office in
Kelowna, BC
.